We are looking for a Digital Ads Freelancer

We are looking for a meticulous, action-oriented freelance digital ads executive to help scale our paid media operations. You will manage the daily execution of our ad buys across multiple platforms, making sure our campaigns are technically sound and optimised for growth.

Reporting to the Head of Paid Growth, you will be the engine room of our through-funnel marketing strategy. Your work will directly support our 2026 goal of scaling international markets and diversifying our channel mix beyond search into YouTube, TikTok, and Pinterest.

We help holidaymakers love their journeys

We're not just another travel company – at Byway, we're pioneering slow travel holidays with Journey AI, the world’s first tech for journey-based trips. We’re a certified B Corp committed to making flight-free travel mainstream and building an inclusive business. Since our inception in March 2020, we've booked over 20,000 travellers onto unforgettable holidays, with over 95% five-star reviews. We’re growing 2x YoY and are regularly featured in the press, including the Guardian, BBC, and New York Times.

Your key responsibilities

• Execute and traffic campaigns: Set up and launch ad buys across Google, Meta, Bing, and emerging channels like YouTube and TikTok.

• Creative management: Upload and oversee a high volume of creatives, supporting our video-first approach and quarterly thematic refreshes.

• Performance hygiene: Proactively manage negative keyword lists and audience exclusions to maintain maximum efficiency and ROAS.

• Experimentation support: Help traffic rapid-test campaigns in new international markets, including Australia and local-language European markets.

• Tracking and data: Verify that all tracking parameters and pixels are implemented correctly to maintain data quality.

• Cross-team collaboration: Work closely with the creative and content teams to confirm ad formats and assets are delivered and implemented correctly.

What we’re looking for

• Technical expertise: Proven experience hands-on within Google Ads Manager, Meta Business Suite, and other major ad platforms.

• Attention to detail: An eagle eye for detail, ensuring zero errors in budget pacing, targeting, or creative implementation.

• Pace and agility: Comfort working in a fast-growing business where we move fast and iterate based on real-time data.

• Analytical mindset: A basic understanding of marketing funnels and a drive to improve ROI through technical optimisation.

• Collaborative spirit: A connector who can work across teams to keep our high-volume production machine moving.

What we offer

• Day rate depending on experience, starting at £18p/h

• Remote working: Work from wherever you like, as long as you can video call with our London-based team when needed.

• Mission-driven work: Help us make slow travel mainstream and reduce the climate impact of the travel industry.

How to apply

Please apply here with your CV and answer our screening questions.

We are eager to receive applications from all backgrounds. If there is anything we can do to accommodate your specific situation, please let us know. 

The process

We'll review your portfolio and if we're interested, we'll set up a call with Kyle, our Head of Paid Growth. We'll choose the freelancer that best suits what we're looking for and move forward to offer and contracting. 

Applications close

Friday 27th February