We’re looking for a Comms Lead

We’re looking for a driven, hands-on Comms Lead to make Byway and slow travel famous in earned media. You’ll be responsible for keeping our press and media output moving at pace, working closely with our retained PR agency, to turn strong ideas into coverage that supports Byway’s brand, partnerships and growth.

Reporting to and partnering closely with the CMO, you’ll help shape our external narrative, build momentum around key stories, and support the CEO’s media profile. You’ll act as a central connector across press, partnerships and creator activity, working closely with colleagues to spot opportunities and make them happen. This role suits someone who enjoys taking ownership, building relationships, and delivering high-impact communications in a fast-paced, mission-driven business.

We help holidaymakers love their journeys

We're not just another travel company – at Byway, we're pioneering slow travel holidays with Journey AI, the world’s first tech for journey-based trips. We’re a certified B Corp committed to making flight-free travel mainstream and building an inclusive business. Since our inception in March 2020, we've booked over 20,000 travellers onto unforgettable holidays, with over 95% five-star reviews. We’re growing 2x YoY and are regularly featured in the press, including the Guardian, BBC, and New York Times.

Your key responsibilities

• Run our day-to-day PR activity and PR agency relationship, turning clear briefs into strong ideas, press releases and high-quality coverage across travel, lifestyle, consumer and national media.

• Develop and maintain close working relationships with travel journalists and editors, serving as a responsive, trusted point of contact and creative story collaborator.

• Plan and deliver press, celebrity, and influencer trips in collaboration with the Creative Lead and Content Lead, ensuring brand alignment, multi-touchpoint creative production, and strong storytelling.

• Partner with the CMO on communications priorities and support the CEO’s media profile through proactive pitching and setting up speaking opportunities.

• Work closely with the Head of Partnerships to shape and deliver partner-led PR opportunities that benefit both brand and commercial goals.

• Track coverage and impact, sharing clear insight on what’s landing well, what is driving bookings and where to lean in next.

A core part of performance in any role at Byway is to live up to our Byway values, exhibiting behaviours aligned with our values, on a daily basis. Read more here.

What we’re looking for

• Proven experience in a communications or PR role, with hands-on responsibility for delivering earned media.

• Strong experience working with travel media, with a clear instinct for what makes a story land.

• Experience working with influencers and creators, including planning or supporting creator and press trips.

• Excellent writing and editing skills, with confidence in shaping messaging for different audiences and stakeholders.

• Comfort working across teams and with external partners, keeping things moving and bringing people with you.

• Ability to leverage tech and data to create compelling media stories, successfully land stories with tech press and adopt new tech to help with your operational efficiency.

What we offer

• £39,000-47,000 p.a.(FTE) depending on experience, plus equity

• The opportunity to work 4 days a week, pro-rated, if you prefer

• Remote-first, flexible working:

• 20 days wherever: work when you like and where you like for most of the month – we’ll fund a day a week in a coworking space

• 2 days together: join our team in the London office two days each month (a couple of exceptions per year is fine)

• One cost-price Byway holiday per year, an annual Interrail pass, a Cycle to Work scheme and agency rates with Eurostar for you and a family member/friend

• Team socials and an optional Weekend Away in spring

How to apply

Please apply here with your CV and answers to our screening questions.

We’re eager to receive applications from all backgrounds, including from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds. If there’s anything we can do to accommodate your specific situation, please let us know.

The process

If we like your application, we’ll schedule an initial call with our CMO. This will be followed by a task and a presentation in a second-round interview with two of our marketing team. The final stage will be a values-based interview with the CEO and CMO. We offer flexible scheduling for our multi-stage interview process and are open to adjustments based on candidate needs.

Applications close

The role will close on 7th April, and all applicants will be screened and responded to after that. Initial interviews will be scheduled from 8th April.